A new campaign to change the way we think about shopping will be launched on Thursday, one year after the garment trade disaster at the Rana Plaza in Bangladesh. Backed by MPs including the shadow consumer minister, Stella Creasy, and Labour's international development spokeswoman, Alison McGovern, as well as fashion-trade insiders such as Mary Portas and Caryn Franklin, the campaign was set up by Carry Somers, an ethical-trade entrepreneur. It aims to build connections throughout the fashion supply chain, linking the cotton farmer, the dyer and the seamstress with the consumer.
Surveys have shown that two-thirds of fashion firms are unclear about the full production process of the clothes they manufacture and have no plans to engage with customers' ethical concerns. Fashion Revolution Day hopes to change that by encouraging people to put pressure on stores by sending messages through social media and other means to their favourite shops, asking: "Who makes my clothes?"
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